In the Business of Lamborghini and Supercars in Indonesia



Auto One had its start as an automotive parallel importer, and now has developed its customer database to such a degree that Lamborghini Indonesia, Chrysler, Jeep and Dodge have all named Auto One as their official sub-dealer.

Owner, Dedy Widianto is selling dreams cars and even dream homes.

His strategy is to build a supercar community. He is active in the Lamborghini Club Indonesia (LCI) and he also founded Dream Club Indonesia (DCI), a place for owners of various super car marques, to gather.

Dedy’s entrepreneuship path also included ventures into the property market. In 2011 he launched Forzaland with partners. The company has announced several projects in Jakarta, Bali and Kalimantan.

Dedy believes that Jakarta’s downtown property market is saturated, Forzaland is pursuing opportunities elsewhere, in places like Serpong and Alam Sutera. With many big industry players setting up office buildings, Dedy predicts that the Serpong and Alam Sutera areas will become the next major business hubs in the coming five years.

To capture market opportunity, Forzaland had two projects this year, One Azure in Serpong and One Velvet in Alam Sutera.

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