6 EVENT TRENDS FOR BRANDS IN 2015

1. Mobile event apps have become mainstream and will continue to grow in 2015.

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2. Big data will become a key component of event marketing and design.
Event activities can be tracked: your website visits, Facebook likes, online postings, your profiles, your purchases using reward points, surveillance cameras etc.

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3. BLE (Bluetooth low energy) and iBeacon will provide a wealth of new options for planners and participants.
iBeacon is the trademark for an indoor positioning system that Apple Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” The technology enables a smart phone or other device to perform actions when in close proximity to an iBeacon.

One application is to help smart phones determine their approximate location or context. With the help of an iBeacon, a smartphone’s software can approximately find its relative location to an iBeacon in a store or at an event.

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4. Aerial (drone) video will provide new perspective for event photography.
Imagine your event being shot from above. Makes for an awesome video.

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5. Event and hotel Wi-Fi is becoming expected and ubiquitous.
Attendees and participants expect free wifi and internet connection. To be competitive, you need to provide free access to a good internet connection.

6. From passive theater-style seating to alternate room sets to facilitate discussion and participation.

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